Jonathan has been involved in various roles within the Horticultural industry for 35 years and has a strong practical background, with a particular focus on pipfruit.

Jonathan specialises in helping professional growers identify and monitor key performance indicators for the orchard business, and find practical, cost-effective solutions to help lift performance and optimise profitability.

“I have seen many good growers fail through working very hard, but not focusing their efforts to the areas within their business where the biggest gains can be made. Often a fresh set of eyes are needed to identify those opportunities”.