Ross is a founding member of Agfirst and brings over 20 years Horticultural experience to the business. A grower in his own right, Ross has frontline experience with the issues orchardists face, and offers his grower clients a complete consultancy service, including:

•  purchase feasibilities
•  financial planning and monitoring
•  labour recruitment
•  training and management
•  technical and financial advice

As well as one-on-one grower consultancy, Ross works closely with all levels of the Horticultural industry, including central and local government, banks, packhouses and processors, exporters and retailers, insurers and manufacturers.

Grower education is a passion, and Ross regularly leads field days for various projects, ensuring the latest technical advances and good tree management techniques make it into the hands of the growers.

While primarily focused on pipfruit these days, Ross also has a strong background with kiwifruit and summerfruit.